Ni ikihe gikinisho gikunzwe cyane mu mikino Olempike ya Beijing？

Vuba aha, Komite mpuzamahanga y'imikino Olempike yashyize ahagaragara Raporo yo Kwamamaza Imikino Olempike ya Beijing (nyuma yiswe Raporo). Dukurikije imibare yaturutse mu bigo by’ubushakashatsi byigenga, abantu bagera kuri miliyari 2,01 ku isi bakurikiranye imikino Olempike yaberaga mu 2022 i Beijing binyuze kuri radiyo, televiziyo ndetse n’imbuga za interineti, biyongereyeho 5% ugereranije n’imikino Olempike ya Pingchang mu myaka ine ishize. Byongeye kandi, imikino Olempike yaberaga i Beijing nayo yatanze ibisubizo bishimishije mubijyanye nubufatanye bwabaterankunga, gucunga ibicuruzwa bya franchise, nibindi.

Raporo yerekana ko abitabiriye isi bose barebye iminota miriyari 713 za raporo z’imikino Olempike babinyujije ku mbuga za televiziyo z’uburenganzira bwa Olempike, biyongereyeho 18% mu mikino Olempike ya Pingchang. Igihe cyose cyo gutangaza amakuru yemewe kumurongo wa digitale yageze kumasaha 120670. Umubare wabakoresha bigenga kurubuga rwemewe rwa olempike hamwe na porogaramu isaba mobile mugihe cy'imikino Olempike yabereye i Beijing yageze kuri miliyoni 68, zikubye inshuro zirenga ebyiri iy'imikino Olempike ya Pingchang. Umubare wimikoranire yimbuga nkoranyambaga za olempike muri ibyo birori nawo wageze kuri miliyari 3.2.

Perezida wa IOC, Bach, yashimye cyane kuri ibi: “Imikino Olempike ya Beijing ni yo rwego rwo hejuru rwitabira imibare mu mateka.”

Abateze amatwi benshi bazana inyungu nyinshi muri IOC. Raporo yerekana ko amafaranga yose yinjira muri IOC kuva 2017 kugeza 2021 azaba miliyari 7,6 z'amadolari y'Amerika, muri yo amafaranga ava mu burenganzira bwo gutangaza amakuru azagera kuri 61% naho amafaranga ava muri gahunda y'abafatanyabikorwa ba Olempike ku isi azagera kuri 30%. Ibi byombi bigize amasoko abiri yingenzi yinjiza IOC.

Ku bijyanye na gahunda y’ubufatanye bw’imikino Olempike ku isi, kuva 2017 kugeza 2021, IOC amafaranga yinjira muri uru rwego aziyongera ku 128.8% ugereranyije n’ibihe byashize. Kugeza ubu, ibigo 13 ku isi byinjiye muri gahunda y’ubufatanye bw’imikino Olempike ku isi, harimo Alibaba na Mengniu mu Bushinwa.

Mu rwego rwo kongera gahunda ya Olempike y’ubufatanye ku isi, Komite ishinzwe gutegura imikino Olempike ya Beijing nayo ifite gahunda yo gutera inkunga imikino Olempike izabera i Beijing. Nk’uko Raporo ibigaragaza, gahunda yo gutera inkunga imikino Olempike izabera i Beijing yashyizeho inzego enye, ikurura abafatanyabikorwa barenga 40, bagize uruhare runini mu ntego nkuru ya “miliyoni 300 z'abantu bitabira siporo ya shelegi na shelegi”.

Ku bijyanye na francising, IOC yashimye cyane cyane ibicuruzwa byemewe bijyanye na mascot “Bing Dwen Dwen”. Raporo yerekana ko igurishwa rya “Bing Dwen Dwen” rifite 69% by'igurishwa ry'ibicuruzwa byose byemewe mu mikino Olempike yaberaga i Beijing, uhereye ku bikinisho byo mu bwoko bwa plush, ibikinisho bikozwe n'intoki, urufunguzo kugeza ku badge. Mu gihe cy'imikino Olempike yaberaga i Beijing, ingano yo kugurisha ibikinisho bya plush, mascot ya “Bing Dwen Dwen”, yari miliyoni 1.4. Kuva muri Gicurasi uyu mwaka, kugurisha ibikinisho bya plush, mascot ya “Bing Dwen Dwen”, byari bimaze kugera kuri miliyoni 5.2.

Nkumucuruzi wuzuye winyamanswa zicuruza ibicuruzwa, turashobora gutanga serivise ya OEM, dushobora gukora ibitekerezo byawe. Kandi umwaka mushya wubushinwa uzaza vuba, umwaka utaha ni Urukwavu, dufite urukwavu rwinshiibikinisho byoroshyekuri stock nonaha, ikaze iperereza ryawe!

Amagambo yavuye muri “Amakuru ya Siporo y'Ubushinwa”