Amakuru avuga ko “nyuma ya 1995, abakobwa babonye miliyoni miriyoni zo gutera inkungaibipupe ”Yazanye ibipupe by'ipamba mu nganda. Dukurikije amakuru manini y’ububiko buciriritse APP, kuva mu 2017 kugeza 2020, umubare w’abacuruzi b’ibipupe by’ipamba ufite inyandiko z’ubucuruzi wavuye ku munsi wa 400 ugera ku 10000, wiyongera inshuro zirenga 20 mu myaka itatu. Byongeye kandi, mu 2021, ubucuruzi bwo kuri interineti bwibipupe byonyine bizarenga miliyari imwe.
Kuva kuri bake kugeza kuri rubanda, igipupe cyipamba cyitabiriwe cyane, kikaba kitabyaye gusa imurikagurisha ryabapapine babigize umwuga kuri interineti, ahubwo ryanakoze iserukiramuco ry’imyambarire ya Cotton Doll 2021 kuri Taobao, hamwe na animasiyo, firime na televiziyo, ibiryo byokurya nibindi birango babishyize mubyiciro bikomokaho kugirango bitezimbere. Birashobora kuvugwa ko igipupe cyipamba cyahindutse ikindi gisohoka nyuma yisanduku ihumye kandi ikina.
Kuva kubafana bazenguruka kugera kumurongo, igipupe cy'ipamba gitandukana buhoro buhoro.
Igipupe cy'ipamba cyavutse mu 2015. Ni igikinisho cya plush cyakozwe n'abafana b'itsinda ry'ibigirwamana muri Koreya y'Epfo gishingiye ku ishusho y'abagize iryo tsinda. Ishusho yikipupe ni nziza kandi ikiza, nuko yahise imenyekana mubafana nabakunzi. Kubera iyi nkomoko, ibipupe by'ipamba byari bizwi gusa mubafana igihe kirekire. Nyuma, hamwe nabakunzi benshi bapamba ipamba, icyiciro cyagabanijwemo ibyiciro bibiri: igipupe cyitirirwa nigipupe kitavuzwe.
Icyitwa igipupe gifite ibiranga bivuga prototype yikipi yipamba, harimo ariko ntigarukira gusa ku nyenyeri, imiterere yikarito, imiterere yimikino, firime na tereviziyo, nibindi. isura, imiterere, imyitwarire, guhuza imyenda, nibindi, byoroheye abafana kumenya prototype no gukurura abafana kugura. Kubera inkunga ya prototype, kugurisha ubu bwoko bwibipupe mubisanzwe ntabwo ari bibi cyane. Kurugero, kugurisha "ibipupe byambaye ubusa" (ibipupe bitagira imyenda) byinyenyeri mububiko bwa WeChat birenga ibice 40000.
Urebye, ibipupe bifite ibiranga bisa nkaho bihuza IP nudupupe twa pamba - prototype yibipupe ihwanye na IP. Ibi bivuze ko igurishwa ryibicuruzwa ahanini biterwa na IP ikunzwe nubunini bwitsinda ryabafana.
Ibinyuranye nigikinisho cyuzuye igikinisho cyuzuye hamwe nibiranga nigipupe kidafite ibiranga, ni ukuvuga igipupe cy ipamba kitagira prototype, cyakozwe rwose na "nyina wumwana" wambere (ijambo, bihwanye nuwabikoze) cyangwa nuwabishizeho. Ubu bwoko bwibipupe busa nkaho IP yumwimerere idafite ibirimo, mubisanzwe bisaba igihe cyo guhinga no kuzamurwa, kandi igurishwa ryibicuruzwa rijyanye numubare w'abafana bashobora gukunda no kumenya ishusho yikipupe.
Kuva kubantu kugiti cyabo, udupupe twa pamba buhoro buhoro
Ahari kuberako yavutse kubafana kugiti cyabo, abakora ibipupe by'ipamba babaye abantu kuva kera, ni ukuvuga "umwana wumwana" twavuze haruguru. Byumvikane ko "umubyeyi wumwana" ashobora kuba ashinzwe gushushanya inyamaswa zuzuye, kuvugana nababikora, kugurisha ibicuruzwa kurubuga rwa e-ubucuruzi, kohereza no guhuza imiyoboro. Muri ubu buryo, “nyina w'umwana” na we arahuze cyane, ariko mubyukuri, sibyo.
Benshi mu “bana ba mama” bagurisha impinja mbere yo kugurisha, zimara ukwezi cyangwa abiri kugeza kumezi atanu cyangwa atandatu. Byongeye kandi, ibicuruzwa byabanjirije kugurisha birashobora kugera ku gipimo ntarengwa cy’uruganda mbere yo gukomeza kugurisha, bitabaye ibyo, itegeko rizahagarikwa. Nyuma yo kwemezwa ko ibipupe by'ipamba bishobora kubyazwa umusaruro, gutumiza mumatsinda cyangwa "nyina wumwana" ufite intege nke bizatanga kubyara, kandi umuguzi agomba kwemeza itegeko kugirango "umubyeyi wumwana" azabanza kwishyura. Nyuma y'amezi atari make, "umwana w'umwana" azatanga mubyukuri ibipupe by'ipamba nyuma yumusaruro urangiye, kandi utange nimero yerekana fagitire kugirango umuguzi abaze.
Nyuma yuburyo bwose, umuguzi agomba kuba ashobora kubona ibicuruzwa neza, yishingikirije kuri "nyina wumwana" kugirango asohoze amasezerano yabo. Mubyukuri, ntabwo "abana ba mama" bose ari abo kwizerwa. Mu ruziga rw'ibipupe by'ipamba, “ba mama b'abana” bakunze guhunga. Byongeye kandi, "mama mama" ni abantu ku giti cyabo, kandi biragoye gukurikirana umusaruro wibipupe mubikorwa byose. Kubwibyo, ibipupe by'ipamba amaherezo bigezwa kubaguzi byanze bikunze bifite ibibazo byo kugenzura ubuziranenge. Byongeye kandi, niba "mama mama" benshi bakora ibiranga ibipupe birimo ihohoterwa nabyo ni ingingo yimpaka zidashira.
Hamwe no kwaguka kwabaterankunga nisoko ryibipupe by'ipamba, abakora ibipupe by'ipamba nabo baguye imishinga / ibirango byabo kubantu. Kugeza ubu, ibigo / ibirango bitangiza igipupe cy'ipamba birimo imishinga yo gukinisha, nka Baixingrui na Mengshiqi; Ibiranga impamba yihariye y'abana, nka Rua Baby Bar na MINIDOLL; Ibiranga Chaoplay, nka TAKITOYS, Koi Naqu, Bubble Mart, nibindi
Niba bivugwa ko "abana ba mama" bafite ubusobanuro bwo "kubyara amashanyarazi kubwurukundo", noneho ikigo / ikirango gishishikajwe no kumenya isoko ryibipupe. Uruhare rwabo rwagiye rushyira mu bikorwa isoko ry’ibipupe by’ipamba, kubera ko uruganda / ikirango rufite abashushanya umwuga, uruganda rurerure rwa docking n’ubufatanye, urubuga rwa e-ubucuruzi rwigenga, imiyoboro y’ubufatanye, n’ibindi, bishobora gutanga ibicuruzwa byizewe neza, kandi ibipupe bifite ibiranga byatangijwe bizabona ahanini uburenganzira nyabwo, mugihe ibintu byo kwemeza ko byakiriwe mbere yo kugurisha ahanini ntibibaho.
Nigute inganda zikinisha zigomba gufata umuyaga mushya?
Nkuko byavuzwe haruguru, inganda zikinisha zimaze kugira intangarugero mugutegura icyiciro cyibipupe. Guangzhou Baixingrui Culture Co., Ltd. (nyuma yiswe “Baixingrui”) yatangiye kubona icyiciro cy’ibipupe by’ipamba mu ntangiriro za 2021. “Muri icyo gihe, wasangaga iki cyiciro cyatangiye gukura kuva kuri bake kugeza kuri rubanda, kandi abantu benshi cyane barimo gukusanya no kwita kubipupe by'ipamba. Igipupe gishobora guhindura imyenda no kwambara kirashobora kuzana umunezero kubantu benshi, kandi ibintu bishobora kuzana umunezero bifite aho bisabwa, nuko dutangira gushushanya no gutegura ikirango cyacu cyibipupe. ” Umuyobozi mukuru, Zhang Jiawen, yavuze ko Baixingrui yashinze ikirango cy’ibipupe cy’ipamba “NAYANAYA” hagati ya 2021.
Muguhuza ikiganiro, umunyamakuru yavuze muri make uburambe butatu bwikigo nkigipupe:
Icyambere, imyanya itandukanye.
Ibipupe by'ipamba bigurishwa ku isoko bigabanyijemo “ibipupe byambaye ubusa” n'ibipupe bifite imyenda. Igiciro cy "ibipupe byambaye ubusa" mubusanzwe kiri munsi yu 100. Igiciro cyibipupe gifite imyenda ahanini kirenga 100, ndetse bamwe bagura amafaranga 300 cyangwa arenga. Mubyongeyeho, 20cm nuburebure rusange bwibipupe.
Ati: "Guhagarika ibipupe by'isosiyete yacu biratwara amafaranga menshi, ni ukuvuga iyo bavuye mu ruganda, baba bafite imyenda yambara imyenda y'ibanze. Intego ni uguha buri gipupe ubudodo ubudakemwa, kugirango abakinyi bo murwego rwohejuru babone ibipupe byuzuye byuzuye kubiciro buke. Ibi bitandukanye n'ibicuruzwa byinshi ku isoko biva mu ruganda bifite 'ibipupe byambaye ubusa'. ” Zhang Jiawen yavuze ko kuri ubu, Baixingrui yashyize ahagaragara ibipupe 15 by'ipamba, byose bikaba ari ibishushanyo mbonera, birimo abakobwa 9, abahungu 2 n'udupupe 4 10cm. Igipupe cyose cyipamba gifite imiterere yacyo nibiranga, kandi byose byambara imyenda ihuye.
Byumvikane ko Bestarry itazashyira ahagaragara gusa udupupe twumwimerere gusa, ahubwo izagerageza cyane imyenda hamwe nibikoresho byudupupe. Yakomeje agira ati: "Turimo gushira amanga no guhanga udushya dushya icyerekezo gishya cy'imiterere nyamukuru ya Mian Wa. Turizera ko tuzakemura ibibazo by'abakinnyi benshi mu nzego zitandukanye mu gihe twiteza imbere. ”
Icya kabiri, shimangira ubuziranenge.
Dukurikije amakuru yashyizwe ahagaragara n’Ububiko bwa WeChat, ijanisha ry’abakinnyi b’ipamba nyuma ya 00s, nyuma ya 90 na nyuma ya 95s ry’abana bato bageze kuri 79%, ni ukuvuga imyaka 18-32 ni bo bakoresha cyane iki cyiciro. Kuri bo, kugura ibipupe by'ipamba ni "gushimisha ubwabo", bityo ibisabwa mubuziranenge bwibicuruzwa ni byinshi cyane. Twakagombye gushimangira ko igipupe cyipamba gitandukanye nudukinisho twa plush. Imikorere yayo, igishushanyo mbonera hamwe nu mwanya bifite bifite urwego rwihariye, kandi inkomoko yinkomoko niterambere ryayo bigena ko uburyo bwo kugera no kubisabwa ari byinshi.
Zhang Jiawen yizera ko isura yikipupe ari urufunguzo kandi nubugingo bwibicuruzwa. Imvugo, amaso nuburyo bwo mumaso bigomba gusubizwa mumwanya kugirango werekane imiterere yumwimerere nibiranga igipupe. Ati: "Ibicuruzwa byacu birinzwe cyane ninzobere kuva mubishushanyo kugeza gukora amasahani. Abashushanya n'abakora amasahani bagiye bakorana kugira ngo barangize gukora amasahani no kuyahindura kugeza igihe umusaruro rusange uzaba uri kugira ngo umusaruro ukorwe neza. ”
Icya gatatu, inzira zo kwamamaza zigomba kuba zisobanutse.
Abumva ibipupe by'ipamba ni urubyiruko, kandi abarenga 98% muri bo ni abagore. Niyo mpamvu, ibigo bigomba guhitamo uburyo bwo kwamamaza hamwe nuburyo bwo kugurisha bukwiranye nabateze amatwi kugirango bakore imiterere nyayo, cyane cyane mikoro ya blog ipamba, ipamba ryibipupe byibitabo bitukura hamwe nibitabo bitukura bitukura bikunze gukusanywa nabakinyi b'ipamba.
Byumvikane ko Baixingrui yafunguye konti ntoya yigitabo gitukura, konte ya videwo ya WeChat, nibindi kumurongo wa "NAYANAYA", ikoreshwa cyane cyane mukuganira no gusangira buri munsi insanganyamatsiko y "uruziga rw'abana" hamwe nabakunzi b'ipupe. Mugihe kimwe, tuzasabana nabanditsi bamwe ba "Uruziga rw'uruhinja". Ati: “Mu bihe biri imbere, hateganijwe kongera imikoranire n'abafana no gushimangira imenyekanisha ry'ibicuruzwa bitabira imurikagurisha ry'abana babigize umwuga, gukora imurikagurisha mbere yo kugurisha n'ubundi buryo.”
Kubijyanye numuyoboro wo kugurisha, Baixingrui ikubiyemo butike ya interineti, amaduka yimyambarire hamwe nu mbuga za e-ubucuruzi kumurongo. Zhang Jiawen yagize ati: “Igiciro cyacu cyo kugurisha ibipupe by'ipamba ni 79, naho kugurisha imyenda ni 59, bifite igiciro kinini cyo gukora. Kuva ibicuruzwa byatangizwa, igurisha ryarahagaze neza, hamwe nubwoko bubiri bwibipupe bigurishwa neza kandi byiza. Abakiriya babasobanurira nk "hanze yumuzingi", kandi bakunzwe nabaguzi benshi. Abanyarubuga benshi bahita babakorera amashusho mato. ”
Igihe cyo kohereza: Ukuboza-15-2022