INAMA Z'INGENZI: Mu myaka yashize, usibye imiyoboro gakondo nka supermarket, amaduka, hamwe n’amasoko menshi, ibikinisho bya plush nabyo bifite inzira zo kugurisha zigaragara. Mubyongeyeho, nkuburyo bushya bwibipupe byipamba, ibigo byose bikinisha bikinisha birashobora kwitondera.
IRIBURIRO
Vuba aha, amakuru avuga ko ibipupe nka “Lina Belle” na “Bing Dwen Dwen” byibwe byabaye abantu benshi. Umunyamakuru wo mu bikinisho by'Abashinwa n'Abanyamahanga All Media Center yabonye ko igihe cyose IP izwi, ibicuruzwa byayo bya mbere bizwi cyane bizaba bifite ibikinisho bya plush.
Nkigikinisho gisanzwe, ibikinisho bya plush bifite ingaruka zigaragara zigihe, mubisanzwe bishyushye mugihe cyizuba nimbeho, kandi bituje mugihe cyizuba n'itumba; ariko kandi bafite ibyiza, bishobora gukoreshwa nkibikinisho byimpinja nabana bato, nkuguhitamo kubantu bakuru, nkimpano kubandi. Umwaka urangiye nintangiriro yumwaka, ibikinisho bya plush bigurishwa neza, cyane cyane ibicuruzwa bitandukanye bihuye ninsanganyamatsiko yumwaka mushya. Urebye umwaka wose, imiyoboro igaragara irazamuka, biteganijwe ko izahinduka umuyoboro mushya wibikinisho bya plush.
UMWAKA UHEREZA ICYIZA CYIZA KUGURISHA
Umujyi wa Shijiazhuang Nansantiao Jinzheng Ibikinisho ni isoko ry’ibikinisho bikwirakwiza Hebei, intara eshatu z’amajyaruguru y’iburasirazuba, Mongoliya Imbere, Shaanxi n’ahandi. Umuyobozi wumujyi wigikinisho yabwiye abanyamakuru ko nyuma yo kwinjira mu itumba, kugurisha ibikinisho bya plush mu mujyi wigikinisho ni byiza cyane cyane, cyane cyane zodiac zitandukanye ndetse nuruhererekane rwamamare rwa interineti. “Ibikinisho bya plush bihuye na zodiac hamwe ninsanganyamatsiko yumwaka mushya byitwa 'ibicuruzwa bitukura', kandi muri rusange bigurishwa mu mwaka ushize. Muri Mutarama umwaka ushize, icyorezo cy’icyorezo muri Shijiazhuang cyatumye abadandaza badasubira inyuma 'ibicuruzwa bitukura', bityo abantu bose bakagira amakenga muri uyu mwaka, usibye kuri bake Imbaraga zo guhunika ni nini cyane, kandi n'abacuruzi benshi ntibatinyuka kubika byinshi. Nyamara, uyu mwaka "ibicuruzwa bitukura" byakoze neza cyane, kandi ibyifuzo bya supermarket byiyongereye cyane. Abacuruzi benshi barashobora kohereza ibicuruzwa by'agateganyo gusa ibicuruzwa biva mu nganda, kandi kubera icyorezo, urubura rwinshi, n'ibindi. Ibikoresho byo gutwara no gutwara abantu ntibyoroshye kubera ibintu. ” Ku ya 24 Mutarama, ubwo umunyamakuru yabazaga Umuyobozi wa Ren, “ibicuruzwa bitukura” ku isoko ry’ibikinisho bya Shijiazhuang ahanini byagurishijwe.
Usibye ibicuruzwa bihuye ninsanganyamatsiko yumwaka mushya, "ibicuruzwa binini" (ibicuruzwa bifite ubunini bunini) nabyo byagurishijwe neza umwaka ushize, nk'ingagi nini yera, umusego muremure wo guta n'ibindi bicuruzwa. Umuyobozi Ren yavuze ko mu mpera z'umwaka, ibigo byinshi bizagura ibikinisho byo mu rwego rwo hejuru nk'impano ku bakozi n'abakiriya. Ibikinisho bya plush byo muri Shijiazhuang Nansantiao Jinzheng Ibikinisho byumujyi bikomoka cyane cyane muri Guangdong, Shandong, Hebei nahandi hantu, haba mwimerere kandi byemewe, bishobora guhaza abakiriya batandukanye.
Umwaka urangiye nigihe cyo kugurisha gishyushye kubikinisho bya plush. Mugihe gisigaye cyumwaka, abacuruzi bazafata ingamba mugihe cyo kugurisha bashingiye kubakiriya bakeneye kugirango bazamure ibicuruzwa. Umuyobozi Ren yavuze ko kubera ko ibikinisho bya plush bikwiranye cyane nimpano, bishakishwa kandi nabantu benshi mugihe cy'iminsi mikuru itandukanye. Mugihe c'Ibirori, "ibicuruzwa bitukura" n "ibicuruzwa binini" biroroshye kugurisha, kandi moderi zigurishwa cyane burimunsi zirimo ibipupe bitandukanye, ibicuruzwa bya IP nibindi bicuruzwa.
GUKORESHA CHANNELS YITONDE
Mu myaka yashize, usibye imiyoboro gakondo nka supermarket, amaduka manini, hamwe n’amasoko menshi, hari nuburyo bwo kugurisha ibicuruzwa bikinisha.
Ain Urunigi rwa butike / ububiko bwishami. Boutique nyinshi kandi nyinshi zamaduka / amaduka yishami mumasoko yubucuruzi no mumihanda yubucuruzi, nka MINISO, Chaopin Zhishang, X11, Nome, Minihome, Ximei Eslite, nibindi, ni inzira nshya zo kugurisha ibikinisho bya plush. Umuco Nest Umuco Neza, Laiyang Shihong, Meng Shiqi nandi masosiyete yimikino yakoranye nuyu muyoboro. Nk’uko amakuru abitangaza, amaduka ya boutique / amaduka y’ishami agenewe cyane cyane urubyiruko, kandi igiciro cyo kugurisha ibicuruzwa ntabwo kiri hejuru, kuva ku mafaranga make kugeza ku mirongo. Iyi miyoboro iroroshye cyane, mubisanzwe igurisha ibizwi, kandi irashobora kuvugurura byihuse ibicuruzwa byagurishijwe ukurikije impinduka zigenda zisoko. Ubufatanye niyi miyoboro busaba ibigo kumva imigendekere yisoko no guteza imbere ibicuruzwa bihuye nisoko ryamasoko nibyifuzo byabaguzi. Muri rusange, ibicuruzwa bifite uburenganzira bwa IP, uburyo bwiza, guhuza amabara akunzwe nibindi biranga birakunzwe.
Urebye ko iyo miyoboro myinshi iminyururu, niba ubufatanye bushobora kugerwaho, bizatanga umusanzu utari muto mu mikorere yikigo. Ibigo bimwe mubazwa byavuze ko umuyoboro wa boutique / umuyoboro wububiko watanze 50% byimikorere yabo.
★Fata imashini. Mu myaka ya mbere, igihe hazamutse kwiyongera kwimashini zipupe, ingaruka zo gutwara kugurisha ibikinisho bya plush byari bikomeye cyane. Mu myaka yashize, ahacururizwa, mumihanda yubucuruzi, ahantu nyaburanga hakurura ba mukerarugendo nahandi hantu hafite ububiko bwimashini zidasanzwe. Imashini yinzara yerekanwe mububiko ifite ubunini butandukanye, kandi ibikinisho bya plush mumashini yinzara nabyo bifite ubunini butandukanye. Buri kiruhuko, urashobora guhora ubona amaduka yuzuyemo abana nabakuze.
Kubireba imashini yinzara nkumuyoboro wo kugurisha ibikinisho bya plush, inganda zifite ibitekerezo bitandukanye, bamwe barabyemera abandi barabihakana. Icyakora, ukurikije uko umunyamakuru abibona, bitandukanye n’imyaka mike ishize, imashini nyinshi zomugozi zari ibicuruzwa byo mu rwego rwo hasi kandi byiganano. Noneho umuyoboro biragaragara ko ukuze kandi byemewe, kandi umubare wibicuruzwa byemewe byemewe kandi byujuje ubuziranenge byiyongera. Umucuruzi ukora imashini y’inzara mu mujyi wa Tianhe, Guangzhou yabwiye abanyamakuru ko urubyiruko rufite ibyo rukenera ku bicuruzwa igihe rufata ibipupe. Ibicuruzwa bitari byiza, bibi, cyangwa ubuziranenge ntibishobora gukurura abakiriya, bityo bazashakisha ibicuruzwa bihuye mugihe bahisemo ibicuruzwa. Urubyiruko rurabikunda.
★Imiyoboro ikinisha. Muri 2021 honyine, mu gihugu hose hazaba hari amaduka mashya yimikino yo gukiniraho, kandi umuyoboro wikinamico ntagushidikanya ko ari umuyoboro uzwi cyane muri iki gihe. Ibikinisho bya plush nabyo bihuza numuyoboro wa Chaowan, nkibicuruzwa bya Chaowan bitangiza ibicuruzwa byimpumyi byibikinisho bya plush. Umunyamakuru yabonye kandi mu bubiko bwa TOP TOY ko hari ibikinisho byoroshye bya plush byerekanwa ku bigega byayo, kandi igiciro cyo kugurisha kiri hagati ya mirongo irindwi na mirongo inani kugeza kuri magana abiri cyangwa magana atatu. Uhereye ku giciro no kumuyoboro uranga, birashobora kugaragara ko ibikinisho bya plush byagurishijwe numuyoboro wa Chaowan bitagomba kuba moda gusa mubishushanyo mbonera, ahubwo nibyiza kandi byiza. Liao Tangkui, umuyobozi mukuru wungirije wa Shenzhen Mengshiqi Cultural Industry Co., Ltd., yavuze ko yabonye kandi ko bamwe mu bakora inganda n’imyambarire mu nganda bagerageza gukomeza guteza imbere amashanyarazi meza kandi yo mu rwego rwo hejuru. Ingaruka iracyagaragara, ariko ni ikirango nishusho yibikinisho bya plush. Kuzamura ingingo inzira.
★M.ububiko bwa ember. Gufungura ububiko bwabanyamuryango nicyerekezo cyo guhindura hypermarket zimwe ubu, nka Metro, Carrefour, Yonghui, nibindi, byose byongera uburyo bwububiko bwabanyamuryango. Ibigo bimwe bikinisha bikinisha nabyo byafatanije nububiko bwabanyamuryango, kandi bigira uruhare runini mubikorwa byikigo. Ubu bwoko bwububiko bukorera abanyamuryango, bufite umwanya muremure ugereranije, kandi bufite ibisabwa byinshi kubiranga ibicuruzwa. Birakwiriye kumasosiyete afite hagati-hejuru-yohejuru-ibicuruzwa bihagaze. Byongeye kandi, mu rwego rwo kurengera uburenganzira n’inyungu z’abanyamuryango, igiciro cyibicuruzwa mu maduka y’abanyamuryango ubusanzwe kiri munsi y’igiciro cy’isoko, bityo rero birakwiriye cyane ku masosiyete ashaka kumenyekanisha ibicuruzwa byayo cyane, kandi mu gihe gito, pop- hejuru nubundi buryo bwubufatanye nibyiza.
A. INTAMBARA KUBONA
Urebye ibikinisho byagurishijwe cyane ku isoko, icyiciro cya IP cyo gutanga uruhushya rwose kirashyushye cyane cyane IP izwi; hari kandi isoko ryibikinisho byumwimerere byashushanyije, nkurukurikirane rwumwimerere rwingurube zijimye ninkwavu za Lolita, zitezwa imbere cyane numuyoboro. Byongeye kandi, mu myaka yashize, hari inzira isunika ibigo bikinisha bishobora kwitondera, aribyo ibipupe by'ipamba.
Ibipupe by'ipamba, ni ukuvuga ibipupe bikozwe mu ipamba, byabanje kugaragara nkibicuruzwa byinyenyeri, hanyuma bigenda byiyongera buhoro buhoro mubicuruzwa byimikino bigezweho bihuza guhanga umuco, ubukungu bwiza, no kurya mu mwuka. Dukurikije “Raporo ya 2021 y’ipamba y’abakinnyi y’ubushishozi” yashyizwe ahagaragara na Weidian, mu bakoresha ibipupe by’ipamba, “post-95s” na “post-00s” barenga 69%; muri 2021, umubare wabakoresha bagura ibipupe byipamba kumurongo bizagera kuri miliyoni, Umubare wubucuruzi wageze kuri miliyari imwe.
Hariho itandukaniro mugukora ibipupe byipamba hamwe nudukinisho twa plush, cyane cyane ko ibisabwa mubukorikori nibisobanuro biri hejuru, ariko inzira rusange ni imwe, kubwibyo rero hariho ibishingwe byinshi byo gukinisha bikinisha bitanga ubucuruzi bwububiko bwipamba, nibindi bimwe Iyo uruganda rwubucuruzi rwamahanga rwahinduwe kugurisha imbere mu gihugu, ibipupe byafashwe nkumushinga wingenzi witerambere. Kubwibyo, tutitaye ko uruganda rufite imbaraga zo gukora ibipupe byipamba, iyi nzira ikwiye kwitabwaho.
Igihe cyo kohereza: Gashyantare-25-2022